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Why I love creating Social Media content


The thing I LOVE about creating Social Media posts for business is spotting a great communication opportunity that tells the human stories behind the corporate, the selling, the professional stuff and shows the real life face and spirit of the staff and the business.

I recently requested Christmas photos from the staff of a local organisation I manage the Facebook and Instagram pages for and amongst all the great and no less important, photos of grandchildren as angels and Christmas trees was this, this simple picture stood out just that little bit more…πŸ‘ΌπŸŒ²

🌹This bauble is a very special memory for this member of staff, decorated together with her Grannie 4 years ago for Christmas and until recently was lost but this year it turned up, coincidentally this year, as unfortunately Grannie went to a better place in July this year. This little bauble will sit on the tree every Christmas and means Grannie will always be there in their hearts every year🌹

A snapshot into a whole world of meaning, a little memory that means such a lot to this person and really demonstrated to me the story telling human aspect of social media which is so important to touch all the hearts and minds behind those scrolling fingers of your audience.πŸ‘«πŸ‘¨β€πŸ‘¨β€πŸ‘§β€πŸ‘§

A social media strategy is so important to communicate in a meaningful way your business message and the balance comes from the ‘real life’ side of the business so that means injecting you and your life blood into your best representation of your business, you know the reason you get up in the morning, that stuff! πŸŒžπŸ’‘

😍My absolute passion is to find that life blood in your business and put that spirit into a flat digital format in a way that your audience can get the light bulb moment “Ahhhh THAT’S what they do, I will remember that!”πŸ€”

I am constantly surprised that this is why I get up at silly o clock to find inspiration to make my business a reality and at long last I am realising a buried lifelong ambition of my own to write! Who knew! βœοΈβœοΈβœοΈπŸ’‘πŸŒž

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