Keeping a clear brand message in your social media posts is hard with the variety of options you have to post about your business but if you follow the simple Rule of Thirds, it’s easier to rotate between these categories to keep on track.
- Personal – Be social and Meaningful! These are social media platforms with humans on the other side, offer some personal insight into your business or you as a person but keep VALUE and MEANING in mind.
- Point- offer useful information links, websites etc what do your audience want to know that will help them?
- Promote – yourself, yes you can now tell folks about what you offer but in a way that HELPS them and provides solutions.
Focus on what your audience wants to hear rather on what you want to tell them. Focus on the impact and entertain rather than sell! Social media is exactly that, social!